Marketing: Lodging & Hospitality Property Management
 
Students must complete the curriculum described below:
Recommended Course Sequence
First Semester
HCM598Hotel Front Office Management ****3.0
MKT140Principles of Selling 3.0
MKT110Principles of Marketing 3.0
MKT185Marketing Internship I ****2.0
MKT191Seminar I: Career Options ****1.0
A.A.S. Communications Requirement (ENG 105, 110) 3.0
  Credits 15.0
Second Semester
MGT170Human Resource Management 3.0
MKT150Principles of Advertising 3.0
General Electives *6.0
Marketing/Business Elective **3.0
A.A.S. Mathematics Requirement    (MAT 102 or higher) ***3.0
  Credits 18.0
Third Semester
MGT101Principles of Management 3.0
HCM310Hospitality Law ****3.0
MKT184Customer Service ****3.0
BUS154E-business 3.0
MKT189Marketing Internship II ****2.0
MKT193Seminar II: Applications in Management ****1.0
MKT165Retail Management ****3.0
  Credits 18.0
Fourth Semester
BCA184Comprehensive Web Page Design Software OR
Marketing/Business Elective **3.0
BUS121Business Communications 3.0
MGT195Workplace Empowerment 3.0
MKT190International Marketing 3.0
Social Science/Humanities Elective 3.0
  Credits 15.0

  66.0  Total Semester Hours Required

****Courses offered on a two-year rotation.

***Business and Financial Math recommended.

**Computer science course recommended.

*Marketing/Business Electives must be selected from
the following:

ACC 111 Introduction to Accounting 3
ACC 121 Principles of Accounting I 3
ACC 122 Principles of Accounting II 3
BUS 102 Introduction to Business 3

BUS 130 Introduction to Entrepreneurship 3

MKT 154 Visual Merchandising 3

MKT 163 Merchandising 3

MKT 198 Sports Marketing 3

©